French lessons

As the Anglo-Saxon economies reap their hubristic deserts, and the French bask in a told-you-so glow (see article), now might be just about the perfect time for ESC Rouen School of Management to launch its new MSc, Marketing with French Excellence, focussing on how to market “with a French touch”. The programme, which is taught entirely in English, will focus on areas of French renown, such as the luxury goods market, the nuclear industry and high-speed rail. It is aimed at executives hoping interested in working for a French business, be it nationally or internationally.

In what may be a less timely development, however, the school is also launching a new campus in Paris in a joint venture with the Reims Management School. The campus will focus exclusively on executive education, something that Arnoud Langlois-Meurinne, Rouen’s dean, accepts is a tough arena given the economic climate. With firms cutting back on both staff and training budgets, there appears little appetite currently for the short, expensive executive development programmes so important for business schools’ balance sheets. However, Mr Langlois-Meurinne, believes that by including post-graduate degrees aimed at executives, such as an MSc in Legal Management, which may not be as hard hit by the recession, the schools should be able to limit their exposure.


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